行銷 / 平面設計

Gabe Lee

7年中小企數碼營銷經驗，行業橫跨精品零售、快速消費品、美容產品。

語言： 中文 (廣東話) / 中文 (普通話) / 英文

來自：香港

時薪： HKD300/小時

個人簡介

真正擁有多個小眾及知名品牌管理經驗（in-house），包括克痛、龍角散、新谷酵素，負責市場行銷策略，擅長利用社交媒體及數碼營銷手法，突顯品牌價值，保證提升產品及服務的ROI至少20%。數碼行銷： ✅社交媒體帖文設計（圖像及影片） ✅文案內容行銷 ✅META廣告投放 ✅GDN、SEO、SEN、Native Ad投放 ✅Media Buy 平面設計： ✅eDM/ e-Banner ✅Poster/ POSM/ Tent Card ✅3D 室內設計rednering圖 ✅標誌設計

學歷

香港城市大學: Bachelor of Social Sciences; 2013-2017

工作經驗

Marketing Manager | Menskit Limited: 2017 - 2021; - Developed 360 strategies and tactics to out-stand company image and products - Deployed successful marketing campaigns and implementation from ideation to execution - Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis - Produced valuable and engaging content for website and blog that attracted and converted target groups - Prepared and monitored the marketing budget on a quarterly and annual basis and allocated funds wisely - Oversaw and approved marketing material, from website banners to hard copy brochures and case studies - Measured and reported on the performance of marketing campaigns, gained insight and assessed against goals.
Product Manager | RS Lifestyle Limited: 2021 - Present; - Define the product vision, strategy and roadmap - Gather, manage, and prioritize market or customer requirements - Implement 360 marketing strategies to optimise ROI - Define what to solve in the market needs document, where articulate the valuable market problem - Comply product quality assurance and create product labels to satisfy market needs.

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