- Developed 360 strategies and tactics to out-stand company image and products
- Deployed successful marketing campaigns and implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produced valuable and engaging content for website and blog that attracted and converted target groups
- Prepared and monitored the marketing budget on a quarterly and annual basis and allocated funds wisely
- Oversaw and approved marketing material, from website banners to hard copy brochures and case studies
- Measured and reported on the performance of marketing campaigns, gained insight and assessed against goals.
Product Manager | RS Lifestyle Limited
2021 - Present
- Define the product vision, strategy and roadmap
- Gather, manage, and prioritize market or customer requirements
- Implement 360 marketing strategies to optimise ROI
- Define what to solve in the market needs document, where articulate the valuable market problem
- Comply product quality assurance and create product labels to satisfy market needs.